For shop and online store owners

Your supplier makes it. Everything after that is yours.

You run a shop or an online store, or a brand that someone else makes for you. The goods arrive finished. What eats your week is the catalog, the photography, the price lists and the buyers waiting on all three.

NO MANUFACTURING FEATURES IN YOUR PLAN, AND NONE ON YOUR BILL
The week, as it actually goes

Four jobs that are all the same job.

Range, photos, prices and paperwork all start from the same product.

Variants and prices crosstab: variants down, price lists across, a status dot on every price.
  1. 01Sizes and colors down, price lists across.
  2. 02A green dot means the price follows its rule.
  3. 03Click any dot to see why it is that price.
More detail
01 · THE RANGE

Adding a product means adding it four times

The storefront, the marketplace, the wholesale sheet, the PDF for buyers. Same product, four sets of fields, four chances to disagree.

HEREDescribed once. Every channel shows the same product.
02 · THE PHOTOGRAPHY

Nobody knows which photo is current

The shoot came back in a shared folder, the retoucher sent a second version, and the crop each channel needs is a different size again.

HEREPhotos live on the product, cropped per channel on upload.
03 · THE PRICES

A price change is nine places and one you miss

Retail, wholesale, the outlet, the buyer with a special deal, the marketplace with its own commission. The one you miss keeps selling on last season’s numbers.

HERELists derive from each other by your rules. Change it once.
04 · THE PAPERWORK

The line sheet is built by hand every season

A designer rebuilds the same document, with the same products, at prices someone typed in from a spreadsheet that has since moved on.

HEREA wholesale shop that shows each buyer their own prices, price files, invoices and delivery notes, all from today’s numbers.
The one that costs you orders

A buyer asks for photos and a price list. You answer on Thursday.

Photos cropped for every channel, and a price list that is theirs, not a generic one.

The media library with a photo’s drawer open: focal point, size, checks, versions and the crop each channel gets.
  1. 01Set the focal point once, on the product.
  2. 02Each channel gets its own crop and format.
  3. 03Missing photo descriptions and wrong sizes are flagged.
More detail

They ordered on Monday, from whoever replied on Monday. Pick the products and send a gallery link. The buyer takes the sizes they need, and orders from a wholesale storefront that shows their own price list.

One product, every destination

Described once, priced by rule, sent everywhere.

Your storefront, the marketplaces, the wholesale buyers and the person who wants a price list in Excel all read the same product. A supplier raises a price and the change reaches retail, wholesale and every channel the same day — including the rounding you actually use.

Your own storefrontALWAYS UP TO DATE
MarketplacesPER-CHANNEL FIELDS AND SIZES
Wholesale buyersTHEIR OWN PRICE LIST
Buyer galleriesLINK, PASSWORD OPTIONAL
Price lists for buyers and partnersAS A LINK OR IN EXCEL, ALWAYS CURRENT
Invoices and packing listsFROM TODAY’S NUMBERS
Reordering

Know what to reorder before the shelf is empty.

The plan walks stock, open purchases and lead times forward day by day, and tells you what to order and by when.

The replenishment plan: what to order, by when, and how much, with overdue orders in red.
  1. 01Late orders are marked in red.
  2. 02Quantity and lead time come from your suppliers.
  3. 03The plan looks 30 to 180 days ahead.
The assistant does the describing

You wrote the range. You should not have to type it in.

Describe a new line the way you would to a colleague — by analogy with one you already have, with the differences named. It works out which materials and options you mean, and asks when it is unsure.

WHAT SOMEBODY TYPED
“Add the Ethiopia Guji line the same way as Kenya Nyeri — same three grinds, same two bag sizes. Price it 8% higher, the green bean costs more this season.”
WHAT THE SYSTEM DID
6versions created — three grinds × two sizes
2packaging materials reused, not duplicated
3price lists updated at +8%
9channels picked up the new products
When you start making things

The production line is waiting, not missing.

Plenty of brands outsource until the day they buy the machine. Switching lines turns production on — no migration, no second system, no data left behind.

Start

Import your list. Describe the rest in words.

You set it up yourself. Pay for the year and it costs less.